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Kill the HiPPO

ISBNs, illustrations, proofreading, cover design


Hello!

It's looking like Kill the HiPPO will be published by the end of this month, March 2026.

Here's an update of all the balls I'm juggling to get there:

Acquire 2 ISBNs

So far I've got 1 out of 2 ISBNs approved.

To sell a book on Amazon, you need an ISBN. Two ISBNs actually: one for the print version, and one for the Kindle/ebook version. And if there's an audio version? That's another ISBN.

These cost about $50 each, and have to be applied for from a national agency in the country you live in. I live in Spain, where any bureaucratic procedure is unnecessarily harder than it should be 🤷‍♂️. The ISBN application form came with a 14-page "how to apply" PDF - and I'm glad it did, because it was a tricky form and my Spanish is weak.

Illustrations

On my copyeditor's advice, I removed a couple of illustrations from the manuscript for rights reasons. One was a Simpsons screenshot— as a self-publisher getting rights to use something like this is not worth the pain.

Fortunately I found an additional source of illustrations at workchronicles.com. They are right on topic, and have simple and affordable licensing. I particularly liked this one for our book's "delete your backlog" section.

Proofreading

Where software has unit tests, a QA team (maybe!), and CI/CD, books have copyediting and proofreading. The proofreader is a final check before publishing, so it is time to get this done. I've received quotes from 3 proofreaders; I'll choose one soon.

Cover image design

I received the first draft of the cover design today. I'm very happy with it - but I'll wait until it is finalised before sharing. Hopefully soon!

The pre-publication todo list:

  • Copyediting to strengthen the prose DONE!
  • Proofreading to fix typos and grammar - IN PROGRESS
  • Final review readers to gather pre-launch testimonials
  • Finalise illustrations DONE!
  • Interior page layouts for paperback, ebook, and PDF DONE!
  • Get some ISBNs - I need separate ones for each format (e.g. paperback, Kindle) - 1/2 DONE
  • Create cover images - extremely important because people do, actually, "buy a book based on its cover" - IN PROGRESS
  • Set up print-on-demand (using Amazon's "Kindle Direct Publishing")
  • Create an Amazon book page that sells

Until next time,

Steve
​​​killthehippo.com​​

Kill the HiPPO

Follow our journey creating, publishing and marketing Kill the HiPPO.

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