Kill the HiPPO
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Kill the HiPPO is a book currently being written by Steve McLeod and Siew Ann Tan.
The finished book will be a short book that shows how feature prioritisation happens in small, bootstrapped software companies.
We interviewed founders of bootstrapped software companies, each with about 15 to 50 employees. The founder or product manager at each company told us how they prioritise new features, and how that process has changed over time.
We then used that interview to write a chapter with that company's story.
We aim to have the book finished and published by end of March 2026. And that's when we'll publish Kill the HiPPO as both an ebook and a physical book.
- Learn more on why we're writing the book and view past progress updates.
- Read the early beta version