Kill the HiPPO

Kill the HiPPO is now available to purchase in either Kindle or print format on:

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How do successful bootstrapped founders decide what feature to build next?

As a bootstrapped founder, choosing the right features to build in your software product is one of the most important things you do—and it's really hard.

Sure, it starts out easy. But as your product grows, you find yourself building the wrong thing, struggling with technical debt, and getting mired in feature development that goes nowhere.

To find out how the founders we respect and admire deal with this problem, we selected 10 bootstrapped software companies—each of them stable, well-run, mature, and profitable—and asked their founders how they make critical product decisions.

Inside this book, you'll discover how bootstrapped founders:

Decide which features are worth building
Avoid getting stuck in endless development
Balance essential work with innovative work

About the authors

Steve McLeod is a three-time bootstrapped founder and CEO of Feature Upvote, a customer feedback platform.

Siew Ann Tan is a lawyer-turned-freelance B2B SaaS content writer who has written for clients like Semrush, Kit, and Feature Upvote.

Reviews

“This book is a reality check about what really happens in the software business. If you are looking for the marketing hype stories that talk about how I turned 1 dollar into millions, and just do like I did, and your can do it too, you won’t find them in here. You will, however, find the things that did work and things that did not work for the various companies/people, and see that each company is different, and that what worked for one failed terribly at the other.” - Art Koenig

Read progress updates and news.