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Kill the HiPPO

Follow our journey creating, publishing and marketing Kill the HiPPO.

Kill the HiPPO is now available to purchase in Kindle format on:

The print version is coming very soon!


We interviewed founders of bootstrapped software companies, each with about 15 to 50 employees. The founder or product manager at each company told us how they prioritise new features, and how that process has changed over time.


We then used that interview to write a chapter with that company's story.