Media Kit

For media inquiries, contact Steve at steve@featureupvote.com

Use the following verbatim or as a starting point for your story about Kill the HiPPO.

Summary of Kill the HiPPO

How do successful bootstrapped founders decide what feature to build next?

As a bootstrapped founder, choosing the right features to build in your software product is one of the most important things you do—and it's really hard.

Sure, it starts out easy. But as your product grows, you find yourself building the wrong thing, struggling with technical debt, and getting mired in feature development that goes nowhere.

To find out how the founders we respect and admire deal with this problem, we selected 10 bootstrapped software companies—each of them stable, well-run, mature, and profitable—and asked their founders how they make critical product decisions.

Inside this book, you'll discover how bootstrapped founders:

· Decide which features are worth building

· Avoid getting stuck in endless development

· Balance essential work with innovative work

About the Authors

Bio - Steve McLeod

Steve is a three-time bootstrapped founder and currently CEO of Feature Upvote, a SaaS platform for managing customer feedback. He has a passion for making software that people actually enjoy using.

Steve intentionally keeps his running of Feature Upvote low-stress, aiming for modest, manageable growth. This gives him the freedom to work on things that interest him - such as writing Kill the HiPPO.

Originally from New Zealand, Steve has worked in Australia, Germany, the UK, Spain, and more briefly, in Switzerland and France. He now lives in Barcelona, Spain.

Bio - Siew Ann Tan

Siew Ann Tan is a lawyer-turned-freelance B2B SaaS content writer who has written for clients like Semrush, Kit, and Feature Upvote. She loves hearing other people's entrepreneurship journeys and has interviewed dozens of founders to learn their perspectives on running a business.

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