Kill the HiPPO

“This book is a reality check about what really happens in the software business. If you are looking for the marketing hype stories that talk about how I turned 1 dollar into millions, and just do like I did, and your can do it too, you won’t find them in here. You will, however, find the things that did work and things that did not work for the various companies/people, and see that each company is different, and that what worked for one failed terribly at the other.” - Art Koenig

“If you’re a SaaS founder like me, this is a great frickin book!” - Rand Fishkin

"This is exactly the book I needed. As a founder who is now in the midst of my second bootstrapped business, I am always wary of having someone with a bigger paycheck having more say. And, these authors know what they're talking about, talking from experience and not from inspiration. Kudos!" - Amazon review

“A lot of product prioritization books are written from the POV of large companies, but not this one. If you’re running a small company, you should pick up this book. Each chapter features a founder and talks through how they make product decisions — including frameworks they use and how they’ve adapted those frameworks to the everyday realities of a small company.
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It’s also short enough that you can read it in an evening (100 pages) but still information-packed enough to get plenty of ideas for how you might do things differently.” - Michele Hanson