Marketing a book is hard
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Hello! Today’s newsletter is short-ish and self-indulgent, as I talk about my marketing efforts for Kill the HiPPO. It’s been about two months since the book was published, and the #1 thing I’ve learned so far is that marketing a self-published book is not easy. That’s okay; I expected this, which is why I’ve committed myself to a “launch year”, where I make sure I steadily do some promotional work every week for the entire first year. The marketing front could be much worse; here’s someone who spent $10,000 on a TikTok influencer campaign for a book, and the outcome was miserable: Kill the HiPPO in the wildJames Kennedy is the founder of ProcurementExpress.com and features in Chapter 1: “Does it Spark Wow?” Recently on LinkedIn, James asked, “Does writing a book grow your business?” His entertaining answer features Kill the HiPPO. Mission: 20 reviewsGetting people to purchase the book is challenging; getting them to leave a review is even harder. So while I’m waiting for the first podcast interviews I’ve recorded to be published, I’m switching my focus on getting more reviews. If you’ve bought Kill the HiPPO and haven’t left a review on Amazon yet, please go write a review! I’m going to personally contact anyone who I believe has bought the book and prod them to leave a review. Podcast appearancesSpeaking of podcasts, there are a couple I’ve been invited on that I’ve declined. When I’ve listened to existing episodes to get a feel for the style, I’ve been shocked at how truly abysmal they are. I can’t believe that anyone would listen to more than a few minutes of them. I thought I was chasing any podcast opportunity, but it turns out I have a threshold for quality. Fortunately, I’ve also been invited on some excellent podcasts; until my episodes are published, all I can do is wait. Until next time, Steve McLeod PS: If you’ve bought Kill the HiPPO, have you written a review yet? |